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Old Time Radio Podcast Survey Results

We want to thank everyone who has filled out our podcast survey. We do read the results, and now you can. We will only update this page occassionally, so don't expect your comments to appear immediately (or even within a few weeks, if you really want us to notice a concern of yours use the contact us page.

 

We have 600-700 subscribers to our podcast each week. I don't know if that is good, bad, or somewhere in-between, but it is waaaay more than we ever expected. When I do the podcasts, I feel like Dr. Johnny Fever (a DJ) in an episode of WKRP in Cincinnati where he freezes on air when he realizes that people are actually listening to him. I could be afraid of dating myself by making a WKRP reference, but thanks to the survey, I realize that 80% or more of our audience knows what WKRP is.

Listener/Viewer Likes


Date Comment
12/28/2006 old shows
12/28/2006 Reliable, Quality, Respect for material.
11/27/2006 i enjoy the old time radio shows
11/14/2006 It's old time radio ^^ I can't get enough of the mysteries.
11/12/2006 The age, the content, the dialogue
11/09/2006 Reasonably good audio quality and a great vintage production
11/02/2006 The ability easily and cheaply obtiona and hear old radio shows on my MP3 player
09/10/2006 The host segments are cleanly attached to the bulk of the show. They're also to the point, relevant and don't wast time bloviating on inane opinions or whining diatribes. The host I've heard also has a good speaking voice with excellent pronunciation.
08/13/2006 Listening to a radio show I enjoyed as a kidl
08/08/2006 The Blue Beetle episodes
08/07/2006 I love the old Superman radio dramas. Best thing on the Web.
08/02/2006 I love the content (golden age of radio shows).
08/01/2006 It's there to listen to.
07/29/2006 The different types of material
07/27/2006 variety of shows. shows posted frequently.
07/19/2006 Choice of show and informative introduction.
07/13/2006 The fact that all of these are in order and that they come out quite frequently, almost as if it was in the 1940's.
07/11/2006 That it contains entire radio programs.
07/11/2006 The Superman files
07/10/2006 variety of episodes
06/14/2006 Subject matter.
06/13/2006 Everything
05/26/2006 Old Time Radio Drama with Super-Heroes
05/24/2006 Old time Radio
05/24/2006 I am a fan of Old time radio programs and subscribe to a number of OTR podcasts. I enjoy ones that have some commentary and background on the program to give me some idea of the social context of the program.
05/24/2006 Good length, great content.

 

Listener/Viewer Dislikes


Date Comment
12/28/2006 not
12/28/2006 Nothing! It's perfect they just need to make more of them!!!
11/27/2006 since i am relatively new to podcasting, i have no real basis of comparison.
11/14/2006 um...the adds? But I can deal with them, it's how I found the site.
11/12/2006 The length of each episode: very short - perhaps two at time?
11/09/2006 A few of the episodes had audio problems when downloaded
11/02/2006 No libary of shows
09/10/2006 Nothing to speak of.
08/13/2006 What's not to like?
08/08/2006 the westerns
08/07/2006 There's nothing not to like.
08/02/2006 Unable to download some of the free episodes.
08/01/2006 The host rambles too much. I like the facts of the show. But get on with it.
07/29/2006 Nothing
07/27/2006 when an episode is aired that is part of a series or has more than one part the sequel/other parts are not played also.
07/13/2006 No Complaints
07/11/2006 The lack of an archive with the MP3s listed
07/10/2006 host audio in the beginning not of same quality as episode
06/14/2006 Short programs. Frequency of updates.
05/26/2006 Too many murder dramas!
05/26/2006 I have noticed changes on the order of commentary and the episode. What would make more sense to me would have the commentary before the program and you secret society code etc. after the episode. It is just an idea. One thing that I do think you need to improve is the quality of your microphone. A pop filter alone would be a big improvement.
05/26/2006 Would like MORE episodes!

 

Audience Demographics


What is your age?
Answer Responses Ratio
16-17 1 3%
18-24 1 3%
25-34 8 22%
35-44 14 39%
45-54 8 22%
55-64 4 11%
Totals 36 100%


What is your gender?
Answer Responses Ratio
Male 30 81%
Female 7 19%
Totals 37 100%


What is the highest level of education you have achieved?
Answer Responses Ratio
Less than high school graduate 2 6%
Graduated high school or received equivalent degree (e.g., GED) 2 6%
Attended college but did not graduate 6 17%
Graduated from 2-year college 0%
Graduated from 4-year college 14 40%
Masters Degree 5 14%
Doctoral Degree 2 6%
Other Professional Degree (MD, LLB, etc) 4 11%
Totals 35 100%

Please indicate which best describes the total combined income before taxes of all members of your household.
Answer Responses Ratio
Under $5,000 1 3%
$5,000 - $9,999 0%
$10,000 $19,999 0%
$20,000 $29,999 1 3%
$30,000 - $39,999 4 13%
$40,000 - $49,999 1 3%
$50,000 - $59,999 1 3%
$60,000 - $74,999 7 22%
$75,000 - $99,999 6 19%
$100,000 - $149,999 6 19%
$150,000 $199,999 2 6%
$200,000 or over 3 9%
Totals 32 100%


What is your employment status?
Answer Responses Ratio
Full-time (35 hours or more) 26 74%
Part-time (less than 35 hours) 0%
Student 3 9%
Retired 3 9%
Temporarily unemployed 0%
Homemaker 1 3%
Other 2 6%
Totals 35 100%
What is your current marital status?
Answer Responses Ratio
Married 24 71%
Single, never married 7 21%
Divorced or Separated 2 6%
Widowed 1 3%
Totals 34 100%


Counting yourself, how many people are currently living in your household?
Answer Responses Ratio
1 4 12%
2 13 39%
3 4 12%
4 9 27%
5 1 3%
6 1 3%
8 1 3%
Totals 33 100%


How many children under the age of 18 are currently living in your household?
Answer Responses Ratio
None 4 13%
One 13 41%
Two 4 13%
Three 9 28%
Four 1 3%
Five 1 3%
More than Five 0%
Totals 32 100%


Which of the following best describes your primary place of residence?
Answer Responses Ratio
I rent the apartment/co-op/condo where I live 6 18%
I rent the house in which I live 3 9%
I own the co-op/condominium where I live 3 9%
I own the house in which I live 17 52%
Other 4 12%
Totals 33 100%


What language is spoken most often in your household?
Answer Responses Ratio
English 33 94%
Spanish 0%
Other, Please Specify 2 6%
Totals 35 100%

This survey has not yet received sufficient responses to provide statistically valid results. The data presented here should not be used to draw any conclusions about the total listener/viewer population.

 

Podcasting Behavior


Do you subscribe to the RSS feed for this podcast?
Answer Responses Ratio
Yes 33 81%
No, I listen to this podcast without subscribing 8 20%
Totals 41 100%


How many episodes of this podcast have you listened to or watched?
Answer Responses Ratio
None (I just saw this link to the survey on the site) 4 10%
1 5 12%
2-3 3 7%
4-5 2 5%
6 or more 27 66%
Totals 41 100%


How often do you listen to or watch this podcast?
Answer Responses Ratio
I always listen to/watch each new episode 21 60%
I sometimes listen to/watch each new episode 13 37%
I rarely listen to/watch each new episode 1 3%
Totals 35 100%


About how much of each podcast episode do you generally listen to or watch?
Answer Responses Ratio
I always listen to/watch the entire episode 34 97%
Usually at least 75% 1 3%
Usually about 50% 0%
Usually about 25% 0%
Usually just the first few minutes 0%
Totals 35 100%


On average, how many times do you listen to or watch each episode?
Answer Responses Ratio
One time 25 71%
Two times 8 23%
Three times 0%
More than three times 2 6%
Totals 35 100%
How do you most often listen to this podcast?
Answer Responses Ratio
On my computer 12 34%
On my MP3, iPod or other portable player 22 63%
On my cell phone 0%
Other, Please Specify 1 3%
Totals 35 100%

 

Shopping Patterns


Have you shopped online in the past 30 days?
Answer Responses Ratio
Yes 22 65%
No 12 35%
Totals 34 100%


How much did you personally spend on internet order items in the last 12 months?
Answer Responses Ratio
Nothing 5 16%
$1-$49 2 6%
$50-$99 3 9%
$100-$199 10 31%
$200-$499 5 16%
$500-$799 2 6%
$800+ 5 16%
Totals 32 100%


How often did you attend the movies in the last 90 days (3 months)?
Answer Responses Ratio
Once a week or more 2 6%
2-3 times a month 9 27%
Once a month 6 18%
Less than once a month 9 27%
I did not attend the movies in the last 90 days 8 24%
Totals 34 100%


When did your household last purchase or lease a vehicle?
Answer Responses Ratio
In the past 12 months 7 23%
1-2 years ago 7 23%
3-4 years ago 12 39%
5 or more years ago 4 13%
My household does not own or lease a vehicle 1 3%
Totals 31 100%


How many credit/debit cards do you own?
Answer Responses Ratio
None 7 23%
1 3 10%
2 6 19%
3 8 26%
4 5 16%
5 0%
6 or more 2 7%
Totals 31 100%


How much did you spend for computer software for home use in the past 12 months?
Answer Responses Ratio
Nothing 6 19%
$1 - $99 5 16%
$100 - $199 11 36%
$200 - $299 3 10%
$300 - $499 1 3%
$500 or more 5 16%
Totals 31 100%

 

Listener/Viewer Satisfaction


Subject Importance Satisfaction Gap
Audio Quality 8.41 7.85 +0.56
Video Quality 4.17 6.50 -2.33
Overall Quality 8.97 8.65 +0.32
Content 9.24 8.91 +0.33
Host(s) 5.17 6.96 -1.79
Reliability (new episodes available when promised) 7.52 8.33 -0.81
Length of episodes 6.90 8.41 -1.51
Frequency of new episodes 7.00 7.94 -0.94
Placement of ads or sponsorships in podcast 4.93 6.41 -1.48
Website design 4.52 6.44 -1.92
Website content 4.80 6.90 -2.10
Overall Satisfaction 8.66

 

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